Concept, Design, Art Direction
A Contintental Touch.
For a new range of continental breads for Warburtons (Uni project), I brought a touch of Italian romance with breads encased in card Gondola boats, a simple nod to one of the truest icons of Italian island Venice.
The packages themselves also jump off of a shelf as a result, looking completely different to other products.
Once the bread is taken out of the boat, revealed inside is a selection of potential recipes and food accompaniments for the particular bread.
This project was completed at University in 2008 - I make a point of not updating my old work, as it gives a true representation of any improvements I have made since.